Most companies would lie that all their hair comes from Europe because stylists & customers believe that European hair is the best. Even though this is true for the lightest tones of hair it is not true for all hair. Darker tones & certain textures are better sourced from asia or latin america. This is why we use the appropriate source for each tone & texture while the rest of our process ensures consistent quality regardless of the source.
Fair Trade Supply Chain
In our humble 23 years of business we have seen horrible practices of sourcing hair. From hair scams to forceful removal of hair from young girls by their parents. The truth is that factories still use these practices but people who conduct business in this way also do not care about quality. On the other hand factories who obtain their hair with fair trade practices have no other option but to provide great quality. This is the greatest indicator of quality and that is how we choose our suppliers worldwide. After the hair is sourced the production process begins…
The Production Process Begins
1Iron free washing.
water naturally conains iron which dries the hair at temperatures over 60 degrees celsius which is what is used to clean the hair. For this reason the water used to wash the hair is purified before the hair is washed. We were one of the first companies in the world to discover this and it makes a world of difference.
2Keratin conditioning & handwashing.
Keratin is used to keep the hair cuticles intact during processing. Handwashing to preserve the direction of the cuticles & to prevent damage.
3Naturaly drying the hair.
The hair is dried with natural sun and wind to prevent drying and coarseness. This slows down the process and that is why most companies don’t do it. But this is one of the secrets to the soft & luxurious feel of our hair. It is also very imporant for the performance and durability of the hair.
4Resting the hair.
Letting the Hair Rest in betwen the process steps so the cuticles can regenerate and keep their natural qualities.
5Haggling by hand.
With a special patented technology brush is used to remove the shorter hair and to prevent tangling.
We do in fact sometimes use the gentlest of coloring processes to help keep the color consistent. We are able to color the hair with minimal damage because we allow our hair to rest in between each color process.
7No chemical application.
Notice there is no chemical application. This is incredibly important because most companies actually apply chemicals & silicone on the hair to give it a shine & sell more. The problem is that after a few washes the shine is gone, the hair is damaged and basically you are left with a rotten apple that was polished very well but is still rotten on the inside. Natural hair is just not so shiny. To achieve a glamorous luster it is better to use conditioners and other hair products intended for natural hair.
8Gray hair removal by hand.
Grey hair naturally occurs in all people but we make sure to remove the gray hair using special UV lights to detect it. Most companies color the hair to hide gray hair but it shows after several washes.
Second washing and conditioning is done to make sure the hair is clean after the completion of the previous steps.
This is the time when the hair is woven into i-tips and tapes. We are using our own unique & proprietary polyurethane tipping systems with a blend of different types of italian silicone developed specifically for Dreamcatchers. This helps a lot with preventing damage & slippage allowing for reusability & multiple adjustments making the hair last for years.
Check, Check and Check
11Bundle weight check.
Bundle weight check is done to ensure that you get the exact ammount of hair you pay for.
Shedding check is done to check for errors in the tipping procedure. If any issues are found we simply return the hair for re-tipping and it is checked again.
Brushing check for hair strength & stray hair. Note the length & weight checks are done after this step.
14Full cuticle intactness & Remy check.
On all hair we receive we perform quality control checks under a microscope to ensure the hair is indeed full cuticle. We perform this check to keep suppliers from slipping us low quality hair. At this point we can detect multiple quality issues like chemicals being used during processing or if the cuticles are not aligned in the same direction meaning that the hair is not Remy.
We check the hair at the factory when packaging and we perform quality control once we receive it.